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Why Deals on Facebook could be a boon to brands and consumers
Today Facebook announced the launch of its new social-couponing feature, Deals on Facebook. In addition to giving consumers a “Groupon for Facebook” option, Deals on Facebook could be a boon for...
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Domain Names Can Make You Filthy Rich
Image via CrunchBase According to reports, Apple just paid $4.5 million for the domain name icloud.com. With domain registrations as low as $12.00 per year, that kind of ROI has all of us thinking...
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Could Google and Motorola Dominate Your Living Room?
Previously my colleague Rachel Pasqua asserted that Google’s acquisition of Motorola Mobility will create a contender for mobile dominance. I also believe that if the acquisition succeeds, Google is...
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No One Gets Pepper-Sprayed Online
With online shoppers making Cyber Monday 2011 the biggest U.S. online shopping day in history, savvy marketers hardly need more reason to increase digital budgets during the holidays. Marketers should...
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iCrossing Lives Connectedness with Music Mogul Jermaine Dupri
You might have heard that today iCrossing announced a co-branding relationship with music mogul Jermaine Dupri. Through the relationship, iCrossing will continue to participate in the convergence of...
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Is Bigger Better with Social Media?
Let’s say you are a CMO of a Fortune 500 company, and you want to build your brand with social media. Would you rather have a million passive Twitter followers or a small number of passionate brand...
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SXSW and the Rise of the Co-Branding Economy
The 2012 South by Southwest Interactive festival illustrated the convergence of branding, technology, and entertainment that increasingly shapes the future of marketing. Jay-Z performed a concert to...
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How Dunkin’ Donuts Builds a Connected Brand with Social Media
Dunkin’ Donuts gets you going. At the recent Social Media Strategies Summit in Chicago, Jessica Gioglio, social media and PR manager for Dunkin’ Donuts, discussed how Dunkin’ Donuts also builds a...
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Brands Take Note: Men Have Their Credit Cards Out
For some reason, brands and marketers have been slow to think of men as serious online shoppers. But there’s a good amount of data out there that suggests they should think again. Some statistics:...
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Connectedness Is Kina Grannis
When it comes to musical superstars using social media, the first thoughts that might come to mind include the legendary Lady Gaga, the ever-vocal Kanye West, and who could ever leave out Mr. Justin...
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“Hamptonality” Highlights the Moments That Lead to Connectedness
Judy Christa-Cathey and iCrossing client Hampton Hotels use content and creative storytelling to celebrate the moments that make a hotel stay more than just a hotel stay. Judy, the vice president of...
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Marketing to Teenagers Today: Developing a New Understanding of Value
Value is everything to teenagers: not necessarily monetary value (many still use their parents credit cards), but personal value. This current generation wants to invest in ways that enrich their...
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Exploring with Google Glass
In the tech world, getting selected as a Google Glass Explorer has been compared to getting the golden ticket in Willy Wonka & the Chocolate Factory. While there are no everlasting gobstoppers,...
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The Publicis Omnicom Merger: Does Clout Have an Expiration Date?
“PUBLICOM” IS HERE It’s been about four days since Publicis and Omnicom announced their intended merger (to be named Publicis Omnicom Group) and everyone seems to have an opinion about its future and...
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One Very Important Idea to Boost Retail Sales for the Holidays
As the frantic holiday shopping season draws near again, retailers are looking for additional ways to connect with consumers, and ultimately drive business in-store and online. By developing...
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The Holiday Season’s Greatest Gift Isn’t Big Cash. It’s Big Data.
Retailers are facing one of the shortest holiday seasons in years. With Thanksgiving falling later than usual, there are six fewer shopping days this holiday season. Knowing that this could impact...
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Black Friday Becomes Cyber Friday as More Consumers Do Holiday Shopping Online
Looking through initial results from this year’s Black Friday and Cyber Monday, it’s clear that consumers continue to move online for their holiday shopping. A recent eMarketer report published a poll...
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Collaboration is the New Currency (Or, how Marketers can build brand momentum...
Collaboration: the action of working with someone to produce or create something col•lab•o•ra•tion noun Currency: something that is used as a medium of exchange cur•ren•cy noun Today we launched the...
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A Solid NAP Refreshes Your Local SEO
Local SEO campaigns have become increasingly important to a brand’s marketing strategy. Brands with a sizable brick-and-mortar presence rely on them to drive foot traffic into their stores and produce...
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Delivering Content in the Moment: How Pandora Rocks the Personalized Customer...
Listen to your customers in real-time, and create a personalized experience, at just the right moment. That’s a key take-away from “Music Sells: Listen in Real-Time,” a Forrester Marketing Forum...
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